The shaver that thinks faster than you shave
We put the Braun Series 9 PRO+ through its paces — here's why it might be the last electric razor you ever buy.
Premium shaving, engineered to perfection
If you've ever battled a thick morning beard with a mediocre razor and lost, the Braun Series 9 PRO+ (9697CC) was designed specifically to end that frustration. This isn't Braun's entry-level offering — it's the flagship. And in a market full of bold claims, this one actually backs them up.
What makes it stand out isn't any single feature, but the way its technologies work together. The Pro SensoAdapt system continuously reads your beard density. The 5+1 shaving element configuration tackles every hair angle. The 6in1 SmartCare Center handles daily maintenance automatically. Together, they form a shaving ecosystem that feels less like a tool and more like a personal grooming assistant.
The kit includes everything you see here: the shaver, the SmartCare cleaning station, two cleaning cartridges, the ProComfort sonic bristle head, and a premium travel case — a complete out-of-box setup with nothing extra to buy.
What makes it worth the price?
Does it actually deliver a closer shave?
Let's start with Pro SensoAdapt. Traditional shavers apply fixed pressure regardless of whether you're gliding over a smooth cheek or tackling three-day stubble on your jawline. The Series 9 PRO+ doesn't — sensors detect resistance in real time and amp up power where needed, giving consistent closeness without pressing harder or repeating strokes.
The 5+1 element system is equally impressive. The additional ProComfort Head with Hair Releasing Sonic Bristles actively lifts flat-lying hairs before the foils capture them. In practice, this means fewer passes and less post-shave irritation — particularly around the neck and jaw where hairs grow at tricky angles.
For sensitive skin users, the Ultra Thin Precision Blades cut efficiently without tugging, and the wet shaving capability lets you apply a soothing gel for maximum comfort every morning.
Pros & cons
- Exceptional closeness on all beard types
- SensoAdapt auto-adjusts — truly effortless
- SmartCare Center is genuinely hands-free
- Wet & dry flexibility is a daily luxury
- Solid 60-minute battery life
- Skin-friendly, even for sensitive skin
- Up to 5-year warranty coverage
- Premium price (~$340 on deal)
- SmartCare cartridges are recurring costs
- Cleaning station takes counter space
- Heavier than basic shavers
Technical specifications
| Brand | Braun |
| Model | Series 9 PRO+ 9697CC |
| Head type | Foil (6 elements) |
| Power source | Battery — Lithium-Ion |
| Battery life | 60 minutes |
| Waterproof | Yes — wet & dry |
| Cleaning station | 6in1 SmartCare Center included |
| Color | Silver |
| Warranty | Up to 5 years |
| Amazon ranking | #9 in Men's Foil Shavers |
Who is this for?
The Braun Series 9 PRO+ is the right shaver for anyone who shaves daily and wants to stop thinking about it. SensoAdapt is genuinely impressive technology, the SmartCare Center removes maintenance friction entirely, and the wet/dry flexibility suits any routine. At $339.99 with 21% off, it's a premium investment — but for a device you'll use every morning for years, the math works out.
If you're dealing with post-shave irritation, a patchy shave, or simply want a tool that matches your level of care in other areas of life — this is the upgrade worth making.
Ready to upgrade your shave?
Limited-time deal active — 21% off the list price. Over 1,000 people bought it last month.
View Deal on Amazon — $339.99 ↗Affiliate disclosure: This post contains affiliate links. If you purchase through our links, we may earn a small commission at no extra cost to you. We only recommend products we've genuinely evaluated. Prices and availability are subject to change — always verify on Amazon before purchasing.
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